Introducing the New IM LS6: A New Benchmark for Smart Cars

This is the best of times,and the worst of times.

This statement not only applies to today's automobile manufacturers but also to consumers of smart cars.

In the past,the fuel car market had a very clear division from high-end to mid-range to low-end products,from engine displacements of 1.5L,2.0L,3.0L,to acceleration from 0 to 100 kilometers in 4 seconds,6 seconds,8 seconds...The entire market was strictly hierarchical,with a very fixed evaluation standard.

For consumers,thanks to the mature value system of traditional fuel cars,it was easy to compare and sort different brand models when buying a car,and it was not easy to make a mistake.

The situation in today's smart electric vehicle market is completely different.Although the product supply is extremely rich,consumers are also more easily deceived.

On the one hand,the traditional value system centered on power and control is disintegrating,and on the other hand,the new value system centered on intelligence is not yet mature.The entire market is full of speculative brands that fish in troubled waters,with various gimmicks dazzling people's eyes,and consumers lack a reference standard to measure the true value of these gimmicks.

On September 26,the new Zhiji LS6,starting at 216,900 yuan,relies on the all-round intelligence supported by the chameleon digital chassis,and takes the first step towards the maturation of the smart electric vehicle value system with zero-skill hard strength,allowing consumers to start having top options and basic standards when buying smart cars without making mistakes.

It is not excessive to use top options and basic standards to evaluate the new Zhiji LS6.This high-end and affordable mid-to-large pure electric SUV has won the excitement of the entire press conference and more consumers' "road" to "fan" with its higher-level and dead-angle-free all-round intelligence,as well as its sincere pricing that overturns the table.

Supporting ultimate evolution with a digital chassis.The faster we go,sometimes the easier it is to forget why we started.The same is true for the automotive industry.In the current era where "intelligence" is a must,intelligent experiences have become a standard feature of automotive products.However,manufacturers are increasingly focusing on how to use "intelligence" as an arms race weapon,moving towards a homogeneous direction of stacking computing power and large screens.

What exactly is "intelligence" for cars?The ultimate evolutionary goal of automotive intelligence should be a "wise living entity" that can move freely.The material-based intelligence is just a lazy quantitative change and can never help cars complete the qualitative change of wisdom.

Nowadays,more and more automotive products have been empowered with intelligent driving and intelligent cabin functions,but these two functions are incremental features of the intelligent era and have not completely reshaped the traditional automotive architecture.Although pure electric vehicles no longer need the engine and transmission of the "three major components" of fuel vehicles,the chassis is still a crucial existence.Whether the chassis is intelligent or not will determine whether the car as a whole can achieve a transformative evolution of wisdom.

IM Motors is the first car brand to see this point and take solid action.The new IM LS6 has brought new insights to the industry: as a "super cerebellum" - the intelligence of the chassis is an indispensable part.

The new IM LS6 equipped with the Lizard Digital Chassis allows users to have a million-level chassis texture at a price of 200,000 in daily travel.The digital chassis has subversively connected the chassis domain,intelligent driving domain,and intelligent cabin domain,and the whole car can be continuously OTA iterated,making the vehicle always new.

Of course,if we only talk about intelligence in terms of intelligence,some traditional luxury brand fans may not be convinced.In recent years,Chinese brands have avoided a head-on confrontation with traditional luxury brands that emphasize control value,and have only achieved overtaking by changing lanes in intelligence and electricity,so they have not shaken the value foundation that traditional luxury brands are proud of.

This time,the new IM LS6 has torn off the last "cover-up cloth" of traditional luxury brands in terms of competitiveness.The new IM LS6 is the first SUV in its class to have four-wheel steering and a digital chassis,and the whole series is equipped with the industry's unique "Lizard Digital Chassis" and the "Smart Four-Wheel Steering System" that only million-level luxury cars choose.

The digital chassis of the new IM LS6 can make the A-level hardware configuration show A+ level handling.On the one hand,the new IM LS6 super rear-drive model has made a qualitative leap in handling compared to traditional rear-drive models,among which the snow and rain road surface has the stability comparable to a real four-wheel drive,and it is more intelligent and faster in response than the four-wheel drive of oil cars.

On the other hand,the handling of the new IM LS6 super four-wheel-drive model has surpassed that of traditional four-wheel-drive models.The dual-motor EVD vector four-wheel drive + four-wheel steering + eTAC edge torque control brings flexible cornering,high-speed stability,and super flexible dynamic performance of pointing and hitting,and the original place can be turned by only using the front and rear dual motors with rear wheel steering,reflecting the architectural capabilities brought by the Lizard Digital Chassis.

In addition,in terms of comfort,the Lizard Digital Chassis is comparable to million-level benchmark models in aspects such as shock filtering of speed bumps,vibration absorption on complex road surfaces,and comfort on damaged road surfaces.It is not bumpy up and down,the body feeling is more stable and softer,and the driving is as flat as walking on the ground.In terms of safety,the eTAC edge torque control system equipped by the new IM LS6 can better control the body from running偏差 on slippery road surfaces in rainy and snowy weather,and it responds faster than traditional torque control systems,greatly improving driving safety.Crush single-point intelligence with full-dimensional intelligence

Data from the China Passenger Car Association shows that in July of this year,China's new energy passenger car market broke through the 50% mark for the first time,reaching 51.1%,an increase of 15 percentage points from the penetration rate of 36.1% in the same period last year.

According to the theory of innovation diffusion,a market penetration rate exceeding 50% means that new energy vehicles have entered the late mass adoption stage.Compared to innovators and early adopters,the late majority will not be easily captured by a single function,a single parameter,or a single gimmick.They are more pragmatic and only favor truly mature products,that is,products that are reliable and easy to use enough.

At present,the new Zhiji LS6's no-map NOA truly achieves a "nationwide city is easy to drive" with a 100% urban coverage rate,and with Zhiji Automobile,only four brands have achieved nationwide activation of no-map urban NOA.

What is the significance of high-order intelligent driving without relying on high-precision maps?It brings the convenience of the user end to the extreme.First,the coverage rate of high-precision maps is very limited,and only some roads in some cities in the country have high-precision maps; second,due to urban construction causing frequent changes in road conditions,it is also difficult to ensure the freshness of high-precision maps.

The ultra-high reliability of Zhiji's no-map NOA has been verified.On September 19,during the "Zhiji no-map NOA nationwide activation special live broadcast" event,it linked with Nanchong,Dalian,Ningbo,Shanghai,Taiyuan,Shenzhen,and other five cities across the country,covering urban streets,rural roads,mountain roads,and construction sections across the country,all of which are easy to drive nationwide,and can be driven anywhere,covering extreme scenarios such as roundabouts,U-turns,and ETC toll stations with "nationwide road conditions are easy to drive."

The smart cabin is the other "twin star" in automotive intelligence.Currently,there are no shortage of smart electric vehicles on the market that use smart cabins as a selling point,but some products have taken the low-end competition path of comparing who has a larger screen and a cooler design,without providing any new scenario value to users.

The new Zhiji LS6 is a sample of high-end competition,with its smart cabin's epic evolution of "Rainy Night Mode 2.0" and the industry's first "Falcon Smart Lighting System",which is safer without blind spots; while "City Drive" urban wandering,"new multi-angle Carlog",ISC smart lighting system,and "IM GO team travel" make the whole family enjoy the trip.

In the field of smart cars,full-architecture OTA is the key to winning the future.The new Zhiji LS6,thanks to this unique advantage,has achieved continuous evolution of driving experience,and will not be outdated for five years,eliminating anxiety when buying and using cars.Therefore,consumers should consider whether they have full-architecture OTA capabilities,that is,whether they are "comprehensive smart cars" as an important standard when purchasing smart cars.

In addition,any intelligent experience requires hardware support behind it.The common practice in the automotive industry in the past was to set configurations based on price,which means that many entry-level and low-configuration models will never have the possibility of upgrading.In contrast,the new Zhiji LS6 is fully future-oriented,with the entire series equipped with high-end smart cabin and intelligent driving chips such as Qualcomm 8295 chips + lidar + OrinX chips,providing ample advance in hardware configuration.Respecting Users with Inclusive Pricing

No one would argue against the notion that respect for users should be a priority across all industries and at all times.However,how to truly respect users is a test of a company's strategic vision and inherent capabilities.

Some companies show respect to their users by organizing more user-related activities,establishing more direct communication channels with users,and enhancing after-sales service capabilities.While these are all correct approaches,they are more like embellishments rather than the most fundamental ways to show respect.

In the automotive market,the primary way to respect users lies in meeting their core needs for using the vehicle at a high level.From this perspective,brands like Zhiji Automobile have shown respect to users by providing a comprehensive intelligent experience that comes standard,equating to high-end configurations.

For niche brands that cater to a select few,achieving this may be sufficient.However,for brands targeting the mainstream market,there is an additional piece of the puzzle that needs to be completed—price.

Currently,Chinese automakers generally view intelligence as an opportunity for brand premiumization.However,there has been a misconception in the past,which is the blind competition to see who can set higher prices,forgetting that the greatest charm of technological development lies in benefiting a broader audience.

Looking at the entire automotive market,compared to the pricing levels of high-end intelligent driving models at 300,000 to 400,000 yuan in the past,models priced at 200,000 yuan are considered to have a certain inclusive nature.For Chinese automakers,the 200,000 yuan segment meets both the conditions of high-end development and large-scale sales volume.

Previously,200,000 yuan has been seen as the real threshold for the price of a smart car.When just crossing this threshold,users can enjoy a relatively complete intelligent experience,but this experience is the most basic,merely solving the "usable" problem,completing the transition from "non-existent" to "existent" in the first half of the intelligentization process.

Now,the new Zhiji LS6,with its "all-round intelligence + high configuration and affordable price," has become a leader in leading the industry across,and the intelligent electric vehicle industry will begin the transition from "usable" to "practical," "good to use," and "easy to use" in the second half of the intelligentization process.

For the new Zhiji LS6,all-round intelligence and inclusive pricing have built a brand "moat" during the period of internal competition,and the water source of this "moat" comes continuously from the technological accumulation of Zhiji Automobile and SAIC Motor.As a brand developed with the full force of SAIC Group,Zhiji Automobile enjoys the "priority to carry" a series of cutting-edge technological achievements accumulated by SAIC Group's "new four modernizations" layout over the years.

Over the past decade,SAIC Group has built a full-stack self-developed intelligent electric vehicle platform,electronic and electrical architecture,solid-state battery technology,and a full set of new energy intelligent technology achievements including hydrogen energy,pure electricity,and plug-in hybrid power systems,allowing the outside world to see that the competition in automotive technology in the intelligent era will enter a pattern proportional to the comprehensive strength of enterprises.